Australian ticketing firm Oztix has extended its partnership with Melbourne music venue, The Croxton Bandroom.

The venue has pointed to Oztix’s data and reporting as the method for helping it to translate success for agents and promoters, and one of the main reasons for the continued partnership decision.

The Croxton Park Hotel is an old school pub with a music heritage, and as one of Melbourne’s most popular music venues of the seventies and eighties, ‘The Croc’ hosted the likes of ACDC, INXS, Men at Work and Midnight Oil.

In 2015, new operators Simone Ubaldi and Andrew Parisi, in collaboration with the ALH GROUP, renovated it. The re-launch, including a 14-metre-wide stage, welcomed early performances by the likes of King Gizzard and the Lizard Wizard, Sleater Kinney, and You Am I.

Ubaldi said: “When we first launched in 2015 there were plenty of people in the industry who told us it wouldn’t work, but Oztix was one of our early champions and we have benefitted hugely from the partnership.

“Oztix has a long history in the Australian music industry, they are well-connected, well-trusted and the partnership gave agents and promoters confidence. Their team was incredibly supportive in helping us to get set up, establish the brand and start building audiences.

“There were no stupid questions, no favours too big or small, and they were always fast to respond. As we started to gain traction and get some wins on the board, it was Oztix’s data and reporting that helped us to translate that success for agents and promoters.”

Brian Chladil, director and co-founder of Oztix, hailed The Croxton as “in the top echelon of premier independent venues nationally”.

He added: “Oztix empowers our partners to grow with significant marketing support and powerful insights into customer data, and The Croxton is another top example of how we deliver on this.

“Technology is a big part of it, but just like Oztix, Simone and Andrew are fiercely independent operators who put their community of artists and patrons first.

“It’s a shared long-term view – it’s people, not a quick buck, that is the measure of success.”