World Snooker has introduced a range of VIP packages for the first time at the Masters in January, one of snooker’s Triple Crown events.

The invitation tournament takes place at the 2,000-capacity Alexandra Palace in North London from January 12-19.

The arena layout has been reconfigured to offer bespoke hospitality packages throughout the eight days of the event.

The options include VIP booths, of which only 24 are available per session, and cost £279. This package gives spectators the bonus of sitting in bespoke luxury lounge-style seating with a view of the arena. Tickets also include VIP parking at the Alexandra Palace, champagne reception upon arrival and a two-course lunch or dinner served within the Baize Lounge, among other perks.

The other new hospitality option is the £355 ticket for the Century Club. The limited 40 packages include seating in the new and exclusive, soundproof Corporate Suite: Century Club, an exclusive glass-fronted suite located within the blue seating stand, and a dining area with viewing over the arena. It also offers a three-course lunch or dinner to take place during play and full complimentary bar and snacks throughout the session.

World Snooker event director Donna Beresford said: “The Masters has always been one of our flagship events but in recent years we have seen dramatic growth in demand for tickets as sports fans recognise it as something very special.

“The venue, the prestige of the event and the quality of the players go together to make it a magical experience which is why people come back year after year, while new fans want to find out for themselves.

“We’ve put a lot of consideration into how we can keep the event growing and offer something unique to those who want a ‘bucket list’ experience, or to entertain clients in a stunning environment, or perhaps give a once-in -a-lifetime gift to someone who loves the sport. These new VIP Booth and Century Club experiences offer just that kind of upgraded opportunity.

“We believe that the status of the Masters will keep growing and it will become one of the biggest ‘go to’ events in sport.”

Image: World Snooker