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Barcelona’s MotoGP, F1 circuit appoints StubHub to drive international sales

Barcelona’s motorsport venue the Circuit de Catalunya has appointed StubHub as its official ticket sales channel to drive interest from foreign fans to MotoGP and F1 events.

Under the agreement, the ticketing firm will sell passes for the Formula 1 Gran Premio de España 2020, as well as the GranPremi de Catalunya de MotoGP.

International ticket sales are a key objective for the partnership as StubHub reports an increasing trend in fans travelling further afield for live events. The UK, along with France, Holland, Belgium, Italy, Portugal, Germany and Poland are just some of the nationalities that most frequently visit the circuit in the popular Spanish city, however the group said it is keen to expand this to further-reaching nationalities such as Russia, China and the US.

Albert Hortal, final user manager of the Circuit de Barcelona-Catalunya, said: “The alliance with StubHub allows us to facilitate access to motor events to a growing number of international fans.

“Among the many reasons that led us to choose StubHub as an official ticket sales provider, key was the fact that, by offering the same user experience in more than 40 countries, it has become the destination of choice for fans wanting to access cultural and sporting events around the world.”

The F1 Gran Premio de España that took place in May 2019 welcomed 160,428 fans to watch Lewis Hamilton top of the podium after 66 laps.

Dan Jones, vice-president of international at StubHub, added: “We are very proud to announce this partnership with the Circuit de Barcelona-Catalunya, and it is a great result, not only for the track, but also for fans of motorsport across the world who will now have better access to experiencing some of the most thrilling competitions the sport has to offer.

“At StubHub, we’re seeing a growing trend of people travelling across borders to watch their favourite sport or artists live – our Cross Border Trade business grew by 75% in 2019 – and we’re thrilled to be facilitating a trend that both boosts local economies but also fosters closer cultural ties between countries.”