AI-powered platform Satisfi Labs has partnered with Seattle’s new NHL team to unveil its seat-selection assistant to support front office staff.

The knowledge management platform manages incoming questions from potential ticket holders for NHL Seattle, which will play at the 17,459-capacity KeyArena at Seattle Center.

The NHL ice hockey league’s 32nd franchise has connected with the company to improve the customer experience for seat selection, as well as to help front office staff handle all incoming questions as the team prepares for their 2021 debut.

“Starting out as an expansion franchise, we have a really engaged fanbase so we are excited to be working with Satisfi Labs to stay one step ahead and provide the best possible experience for our depositors,” said Todd Humphrey, NHL Seattle SVP digital and fan experience. “This solution will help us tremendously and allow us to focus on other growth opportunities before our launch in 2021.”

The New York-headquartered technology company has transformed physical location data into AI-ready knowledge bases, allowing venues, stadiums, and tourist locations to directly and automatically answer customer questions and purchase tickets.

Satisfi Labs implemented their Answer Engine in early September 2019 to manage the team’s most frequently asked questions. The seat-selection assistant went live in October and helps manage incoming questions from the team’s 32,000 season ticket depositors.

In addition to addressing general frequently asked questions, NHL Seattle will use the seat-selection assistant to specifically address the seat selection process for thousands of guests.

Don White, chief executive and co-founder of Satisfi Labs, said: “Working with NHL Seattle as they kick off their start in the league is an honour. With our technology NHL Seattle will be able to manage seat selection for thousands of fans: no small feat.

“Our Answer Engine creates a singular hub of knowledge for the team, and will learn over time, helping the NHL Seattle to be more efficient and responsive leading up to their launch.”

Image: NHL