Future Ticketing has expanded its UK horse racing portfolio through new partnerships with Ludlow, Ripon and Taunton racecourses.

The Ireland-based ticketing firm agreed multi-year partnerships with the venues, allowing them to sell tickets online directly to their customers for more than 500 race meetings in 2020 through Future’s software.

The company is now the ticketing partner for a total of 20 racecourses across the UK and Ireland including The Curragh, Galway and Punchestown.

Liam Holton, chief executive of Future Ticketing, said: “Word of mouth and client recommendation are helping Future Ticketing expand its footprint in the horse racing industry in both Ireland and the UK.

“Racecourses are moving with the times, understanding the importance of data and choosing our high-performance digital platform to meet customer demand.”

With the three new deals, Future Ticketing now operates a digital ticketing platform for 10 racecourses in the UK, and a further 50 Point-to-Point fixtures stretching from Sussex to Northumberland.

Bob Young, general manager of Taunton Racecourse, said: “We had been researching the market for a while and the general consensus from the racecourses we spoke to is that Future Ticketing is bringing racecourse ticketing to a new level. We are excited about working with them as the new season gets underway.”

Image: Roger Cornfoot