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Asia-based ticketing firm Zaiko expands into Taiwan

Japanese ticketing and data platform Zaiko has inked a partnership with The News Lens in Taiwan to expand its business and offline event management.

The self-service, white-label ticketing service is developing multilingual and multi-currency ticketing capabilities across multiple Asian countries, with operations already in Singapore and Japan.

The News Lens, which is Taiwan’s largest independent news portal, said: “The TNL media group is very excited to partner with Asia’s leading ticketing platform Zaiko to start our ticketing services.

“Their superior technology and service coupled with TNL being one of the largest digital media content group in the Greater China region represents an exciting new start and business model for both parties, first in Taiwan with the potential to soon expand across the region.”

Zaiko supports multi-lingual ticket purchasing in English, Japanese, Korean, Chinese, and Taiwanese, and now Zaiko users in Japan, Singapore, and Taiwan can purchase in their local currencies.

Chief executive of Zaiko, Malek Nasser, said: “Japan and broader Asia are becoming ever more important in both the live event and tourism market, so a flexible, digital, multilingual event ticketing platform for organisers and sellers with a focus on data is what the market has been asking for, and Zaiko provides it.”

Built around a dashboard providing purchaser analytics, electronic ticket inventory management, user fee transparency, and the ability to track sales in real-time, Zaiko “allows anyone to create a ticketing brand to better market and plan events.

In addition to selling tickets through their own platforms, event organisers can also offer tickets to the Zaiko network of digital media partners and influencers, and track which are most effective at selling and promotion. This two-sided marketplace gives media partners a new revenue stream through both ticket commissions and the possibility of up-selling promotions.

Earlier this year, the company raised seed funding from the media investment firm North Base Media and the Japanese entertainment company Space Shower Networks, among others.

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