Ticketmaster has renewed its partnership with MetLife Stadium to serve as the official ticketing partner for all events, including home games for the New York Jets and the New York Giants.
Under the renewed partnership, Ticketmaster will power the primary and secondary ticketing marketplaces for the two NFL American football teams that call the 82,500-capacity venue home, as well as all other live events.
Fans will be provided ticket security with SafeTix, the latest enhancement to Ticketmaster Presence. Through NFC technology utilising Apple Wallet, Google Pay and rotating barcodes that refresh every 15 seconds, SafeTix prevents the replication and sale of fake tickets.
“Ticketmaster has been an incredible partner since our opening in 2010 and we are proud to renew our partnership with the leader in ticketing technology,” said Ron VanDeVeen, MetLife Stadium president and chief executive.
“From Giants and Jets home games to the biggest concerts in North America, MetLife Stadium is consistently delivering the most exciting live events. Now, thanks to Ticketmaster’s digital ticketing technology, these events will become even more enjoyable, as fans will have peace of mind that their ticket is real, thanks to Ticketmaster SafeTix eliminating fraud.”
Giants chief commercial officer, Pete Guelli, added: “Utilising the best technology has long been a top priority for the New York Giants, and with Ticketmaster leading the market in innovative products and services, we were eager to renew our long-standing partnership.
“Whether it’s providing us with in-depth data and analytics on gameday or communicating with fans directly, and everything in between, Ticketmaster has become critical to our day-to-day operations and we look forward to seeing their next great innovation.”
New York Jets SVP, ticket and premium revenue, strategy and development Fred Mangione, added: “The New York Jets are excited to renew our partnership with Ticketmaster, which will allow us to provide our fans with a seamless and personalised experience on gameday. Through Ticketmaster’s digital ticketing technology, the connection between our fans and the team and our players will become closer than ever before, as fans will see an increasingly personal experience tailored to their specific preferences.”