The Royal Dutch Football Association (KNVB) trialled a blockchain-based ticketing app during the UEFA European Championship qualifying match between Netherlands and Estonia on Tuesday.
The app, which dispenses tickets to supporters via their mobile phones, has been developed in an attempt to tackle touts and counterfeiting.
The match, which was held at the Johan Cruijff Arena in Amsterdam, was used as a test ground for the app, using a small group of people for the trial.
The supporters were able to enter the 54,990-capacity stadium using the blockchain, in which the ticket has a barcode that can only be activated if the individual is at a close range with the stadium at a set period.
The new ticketing method means potential touts cannot resell the admission multiple times, though tickets can still be transferred under KNVB rules.
The trial was part of a project embarked on by both KNVB and AFC Ajax to create series of innovative solutions for trial under the “Change the Game Challenge” in collaboration with Johan Cruijff Arena.
“The opportunity arose to conduct a test in collaboration with the KNVB, but Ajax itself is also looking at the opportunities for implementing improvements. If we learn something from this experiment, the results are also shared with the club,” a spokeswoman for the JC Arena told Ajax Life.
Image: Rudolphous
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