YouTube has launched its concert discovery service in the UK and Ireland with music fans now able to access tickets from Ticketmaster, See Tickets and Eventbrite.

Concert listings will now appear on Official Artists Channels, with fans able to purchase tickets directly from one of the site’s ticketing partners.

The Google-owned video-sharing platform’s new feature is an expansion of the ticketing integration first launched with Ticketmaster in 2017 in the US. Since then it has been expanded to Canada and Australasia.

YouTube said it hopes the service will ensure fans in the UK and Ireland know when their favourite artists are touring, but also encourage them to discover new acts.

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Roz Mansfield, YouTube artist partnerships manager, UK and Ireland, said: “At YouTube, we are focussed on both making music more accessible to fans and bringing more revenue to artists on the platform, so are delighted to be fulfilling our promise to bring our successful ticketing feature to the UK and Ireland.

“As online viewership and engagement continues to grow, we want to help artists keep fans updated on their upcoming shows and sell more tickets to their live shows.

“We hope this new feature helps connect fans with not only the global artists they love, but also will give them a chance to discover more intimate events with breakthrough local talent.”

YouTube launched its ticketing service with Ticketmaster in the US two years ago. Eventbrite was integrated in 2018, with See Tickets following. YouTube said that incorporating these three operators means 70 per cent of the US ticket market is represented.

Speaking about the UK launch, Peter Quinlan, SVP (commercial) for Ticketmaster International, said: “Discovery has always been a watchword for us at Ticketmaster. Whether that’s helping fans to find new, emerging acts or uncover the shows of their most loved artists – allowing fans to discover tickets through an artist’s official channel does just that.

“It’s already proven to be successful in the US, Canada, Australia and New Zealand, so it’s great to be launching in the UK and Ireland.”