Texas festival Old West Christmas Light Fest has teamed up with Ticketbud to utilise its fully integrated point of sale experience, among other features.

The festival is an experience-based event running from Thanksgiving (today) to Christmas Day. It involves an immersive light show experience set in an old western town, with a synchronised light show, laser tag in the lights and Christmas Escape Rooms.

Event organisers said that the event’s various ticketing options and activity bookings, across a four-week period, required a robust system to manage ticket programming.

“Ticketbud’s completely customised ticketing platform has helped us create a better event experience overall, especially thanks to the fully integrated point of sale experience. We look forward to better data tracking and analysis to help us throughout our event planning and marketing,” said Dawn Robinette, Marketing Director, Old West Christmas Light Fest.

Ticketbud’s event ticketing platform is designed to manage the needs of high-volume multi-day holiday festivals.

Kayhan Ahmadi, Ticketbud chief executive, said: “Ticketbud’s multi-day event calendars enhance the ticket buyer experience and convert more sales. Event tags make multi-day reporting clearer with customisable data segmentation. Our unlimited ticket programming gives organisers greater flexibility, while our ongoing customer support really sets us apart.”

Image: Old West Christmas Light Fest