Legendary country music venue Billy Bob’s Texas has named AXS as its official ticketing partner with the establishment moving all future onsales to the AXS digital ticketing system.

Billy Bob’s has hosted some of the biggest names in country music and classic rock from Alabama to ZZ Top and has been named Country Music Club of the Year 12 times by the Academy of Country Music and the Country Music Association.

“We are excited to provide the very best in ticketing technology for our fans. AXS offers state-of-the-art technology solutions to ensure an easy purchase and mobile entry experience for ticket holders attending Billy Bob’s concerts,” said Billy Bob’s general manager Marty Travis.

“Fans have the option to purchase mobile tickets, scan upon entry with their smartphones, manage their accounts directly from their mobile devices and seamlessly transfer or exchange tickets for events they cannot attend.”

AXS’s FanSight seat map will be available for Billy Bob’s shows beginning in early 2020. The 3D digital visualisation is a mobile-first product and provides a fully immersive 360-degree experience, including everything from the mechanical bull to the dance floor.

Rob Sine, chief revenue officer of AXS, said: “There’s not much that can be improved in such a historic venue like Billy Bob’s, but we are excited to take their ticketing experience to the next level. Optimally, the fan experience starts with an easy and seamless ticket discovery experience, allowing customers to make an educated decision on which tickets to purchase on their mobile devices.”

Texas country star Pat Green’s show venue on February 1, 2020 will be the first Billy Bob’s event sold via AXS. It will be his 37th appearance at the venue and tickets go on sale December 13.

Green said: “Billy Bob’s is a treasure to me, and I’m so excited to see the future. You can see it here, right now of where we are going, of how you get tickets into people’s hands without worrying about anything.”