Nimax Theatres, the owners of six London West End venues, has installed mobile-first ticketing system Nliven, which has been designed, developed and supplied by US firm TixTrack.

TixTrack is a specialist ticketing software supplier serving high-profile clients such as Cirque du Soleil, Nederlander and MGM Resorts.

Nimax Theatres, which was founded in 2005 by theatre producers Nica Burns and Max Weitzenhoffer, owns and operates the Palace, Lyric, Apollo, Garrick, Vaudeville and Duchess theatres.

Laurence Miller, commercial director of Nimax Theatres said: “We were very impressed with Nliven’s User Interface module and have been deploying it as a stand-alone eCommerce platform since August 2017 with outstanding results.

“As our relationship with TixTrack grew over time we discussed the unique box office requirements of our West End theatres and how Nliven could be extended to cover Nimax’ head office, ticket agent APIs, box office counter, and call centre sales channels. TixTrack’s developers have risen to these unique challenges and have produced a complete ‘West End ticketing system’ that we are excited to offer to our producers, partners, staff and customers.

“The transition was carried out and completed by the Nimax team and TixTrack over four weekends in November and was very successful indeed. We are absolutely delighted at the success and smoothness of such a huge project.”


Nliven, which is entirely cloud-based with a central spine of RESTful JSON APIs, provides an intuitive visitor experience.

Nicholas Robinson, head of ticketing at Nimax Theatres, added: “TixTrack have developed the software enhancements we requested in just a few months using their integrated technology stack, but their project management has been incredibly detailed and methodical.

“This led up to a quite extraordinary data migration, with millions of pounds worth of live booking transfers that all matched to the penny. Which, given the complexity of West End ticket agency discounts and commissions etc., is quite unheard of for a ticketing system installation.”

Image: Richard Cooke