US-based PushSend is adding event ticketing to its Software-as-a-Service (SaaS) marketing platform to allow organisers to access its full range of tools.

The marketing firm, which launched in May of 2019, will now allow event organisers to create email marketing campaigns, build landing pages and sell event tickets, a process that would traditionally require multiple disconnected applications.

Eric Diamond, founder and chief executive of PushSend, said: “The biggest complaint in the digital marketing space has always been that all of these marketing efforts are run through different disconnected systems leading to poor reporting and a ton of time wasted.

“By adding event ticketing to our existing all-in-one platform, we are shaking things up and giving these other event services a run for their money. We are confident that with our aggressive pricing and powerful all-in-one event and email marketing solution we will become a major player in the event marketing space.”

PushSend enables event organisers to create branded event pages and email invites and reminders and setup powerful automations to follow up with ticket buyers and attract new attendees.

In addition, event organisers can track ticket sales with real-time analytics and keep all of their event and email marketing lists in one centralised location to avoid duplicates and manage unsubscribes.

PushSend’s event ticketing also features a check-in app that allows event organisers to scan tickets at the door via their smartphone or tablet and keep track of event attendees.