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Ticketing drives RFU income boost

Ticketing for the Rugby Football Union (RFU) has helped to drive its 2018-19 revenues to £213.2m ($297.1m/€251.4m), a rise of £40.8m from last year.

The yearly increase was mainly due to more international matches staged at England Rugby’s Twickenham stadium, with an additional international in 2018 and a second-place finish in the Six Nations compared to fifth place the previous year.

Ticket revenues increased from £29.9m to £47.6m during the 2018-19 season, a jump of £17.7m or 59 per cent. The RFU’s hospitality and catering income increased to £54.5m from £41.2m, a rise of £13.3m or 32 per cent.

During the most recent international season, England played four autumn internationals against South Africa, New Zealand, Japan and Australia, as well as three Six Nations matches in 2019 against France, Italy and Scotland.

In comparison, the 2017-18 season saw Twickenham host just three autumn internationals against Argentina, Australia and Samoa, two Six Nations matches against Wales and Ireland and one match against the Barbarians.

Sponsorship revenue increases were another notable factor in the RFU’s total revenue hike, with a rise of 12 per cent year-on-year to £32.8m.

Image: Diliff