Learfield IMG College has hired former Ticketmaster and Live Nation executive Cole Gahagan as its new president of content, revenue and enterprise solutions.
In his new role, which is effective in January 2020, Gahagan will oversee the company’s collegiate multimedia rights content and sales, as well as its suite of services, including ticketing, licensing and venue technology enterprises.
“Cole is a proven, innovative leader known for developing creative solutions. His diverse experiences have a natural connection with our business areas,” said Learfield IMG College president and chief executive Greg Brown.
“As our company continues to evolve and deliver innovative ideas for our partners, Cole’s background in both college sports and professional sports, and his insight related to content, data, licensing and entertainment, will be invaluable to Learfield IMG College moving forward. One of the benefits of our scale is the ability to attract great talent to our team to deliver strong results for our clients and partners.”
Gahagan, who currently works as the chief commercial officer for sportswear and merchandise retailer Fanatics, was also the chief revenue officer at Ticketmaster and senior vice-president of business development and strategy at its parent company Live Nation.
He said: “I am thrilled to join the Learfield IMG College team. The college sports business is changing rapidly, with more required focus on digital mediums, fan connectivity and data.
“Those very disciplines have been at the centre of my previous roles, and when paired with Learfield IMG College’s track record and reputation, I’m beyond optimistic for the thought leadership and innovation we’ll deliver to schools, brands and partners.”
Image: Keith Allison
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