StubHub has released its 2019 sales reports with the World Series, Hamilton and Elton John as the top-selling US events across sports, theatre and music.
According to the secondary ticketing firm’s analysis, total sales from the seven-game Major League Baseball World Series were just ahead of NFL’s Super Bowl LIII’s sales for a single-day event.
The 115th edition of the World Series was a best-of-seven playoff played between the American League champion Houston Astros and the National League champion Washington Nationals. The Nationals won the series, four games to three, to secure their first title in franchise history.
The total sales across the 2019 NBA Finals, US Open of tennis and the seven-game Stanley Cup rounds out the top five. The combination of both weekends of Coachella makes the music festival the only music event on the top 10 live events list at No.6.
“Every year brings a remarkable number of new historical moments and memories for live event fans,” said Jill Krimmel, general manager of sports for StubHub. “2019 had its standout moments in the World Series, NBA Finals and Stanley Cup, featuring unexpected and storied teams driving some of the highest demand of the year.”
A StubHub analysis of the top US touring artists in 2019 shows legacy male solo artists and rock groups dominating the list, with Elton John’s long-running farewell tour at the top spot and Rolling Stones just behind him – the two acts significantly out-sell the rest on the list. Ariana Grande and Luke Combs are the most contemporary act on the list, and Grande is the only female act.
Jeff Poirier, general manager of music and theatre for StubHub, said: “The legends they are, fans flocked to see them throughout the entire year as they did with so many legacy rock acts. It’s unusual that so few pop and contemporary acts hit the list this year. Ariana Grande and Luke Combs are the most contemporary acts represented in the top ten, but we do see a stronger presence if we expand our analysis to the top 15 acts where BTS, Florida Georgia Line and Lady Gaga show high demand.”
Hamilton continues to drive the most demand across Broadway theatre, but To Kill a Mockingbird also holds its strong position from previous years.