Live Nation has partnered with first-of-its-kind female-led music and entertainment platform Femme It Forward to champion woman-led live entertainment.
Femme It Forward first launched as an event series in April 2019, and since then, it has produced over 20 shows and panels across the US that feature all-women line ups from chart toppers like Cardi B, Jill Scott and Jorja Smith.
A portion of every ticket sold is donated directly to charities supporting women in music, education, career development, empowerment, homelessness, domestic abuse and incarceration.
“Femme It Forward is here to celebrate the depth, power, and talent of women in music and entertainment. This is my call to every female creative in the industry. I am speaking directly to you,” said Heather Lowery, founder and chief executive, Femme It Forward. “Our time is now – the moment to drive your true creative vision is here. I got you.”
The newly established joint venture will allow the organisation to expand its reach across multiple genres of music and entertainment mediums including female-led music festivals, concerts, original content, comedy shows, philanthropic endeavours, panels, college engagements and much more.
Michael Rapino, president and chief executive at Live Nation, added: “Live Nation always supports entrepreneurs with a bold vision and plan. Femme it Forward has an ambitious mission that we were eager to get behind and we are excited to help Heather bring her ideas to fruition.”