MyTicket owner Deutsche Entertainment AG (DEAG) has expanded its footprint in the UK by acquiring a 75 per cent stake in independent ticketing agency Gigantic.
DEAG is purchasing the UK firm – which sold almost one million tickets last year – through its British subsidiary MyTicket Services.
Founders Mark Gasson and James Woodward will remain shareholders and continue to manage Gigantic on a long-term basis.
The pair said in a statement: “We are extremely proud that we have established and maintained consistent growth for Gigantic in a competitive marketplace. We now look forward to continuing this growth alongside the committed team at MyTicket.”
Gigantic, which was founded in 2007, exclusively services third-party content and will add to DEAG’s own ticketing platforms MyTicket.de, MyTicket.co.uk and MyTicket.at.
DEAG’s footprint in the UK market has been steadily expanding, after acquiring the promoter Flying Music Group in August 2017, and Belladrum Festival in Scotland in 2018.
A representative from MyTicket said: “MyTicket limited is delighted to be working with Mark and James who have built a company with a reputation for providing reliable, customer focused and honest ticketing. Gigantic will remain an independent company and will continue to do great work for Promoters, festivals and customers throughout the UK.”
DEAG has been on an ambitious buy-and-build strategy in 2019, having already acquired MyTicket.de, MEWES Entertainment, I-Motion, C2 Concerts and LMP, among others.