The Advertising Standards Authority of Ireland (ASAI) has told MCD Productions to ensure its future ticket pricing has “clear information” about additional charges following a complaint from consumers.

The Irish watchdog ruled that MCD broke advertising rules after listing a ticket at “€49.90, including booking fee,” though it did not specify that additional fees were tagged on later in the checkout process.

The complainant said: “The tickets were not possible to buy at that price as there was an additional fee charged by the ticket booking agent.”

MCD said it believed the additional charge, “may have been a service charge,” adding that the booking fee was a percentage Ticketmaster took from the promoter. MCD also said that Ticketmaster also imposed a service charge after the ticket price, which was not stated in the original pricing advert.

The Dublin-headquartered company said this information was “clearly outlined” on the Ticketmaster website.

However, the ASAI said the limited information presented was “likely to mislead” customers, and told MCD to ensure its future advertising contained “clear information” about additional charges that would be applied to ticket prices.

The firm has already implemented changes, with customers now told that prices exclude “per ticket and per-order charges” and all prices listed “exclude fees and charges”.