Lyte, the San Francisco-based ticket exchange service, has introduced its new Send Tickets feature, which allows sellers to decide who their ticket goes to.

The new feature, which is the first update from Lyte’s forthcoming platform update, allows fans to safely and securely sell or transfer live event tickets to a friend or another fan, “no questions asked.”

The company claims that the process is safe for the person receiving the tickets because the primary ticketing company issues a new ticket with a new bar code.

“We wanted to take our notion of ticket returnability a step further by making it even easier for fans to do something about their tickets if their plans change and they can’t go,” said Lyte founder and chief executive Ant Taylor. “The tickets don’t go to waste, so it’s a huge benefit to both fans and venues.”

Send Tickets works by the original ticket holder setting a sale price on the event exchange page, after which Lyte creates a link for them to share on social media or elsewhere.

The buyer can click on the link and purchase the ticket as they normally would during any event onsale.

The tickets are not released until each side of the transaction—ticket verification and payment—is complete.

Fans can also send their tickets directly to friends or family members using the same link, as a gift as well as if they’re selling them.

Taylor added: “We won’t stop until zero fans have experienced fraud or fake tickets, until no seats are empty, and price gouging and other secondary market practices come to an end. We want to take the anxiety out of buying tickets. That’s why we’re here.”

Image: OrnaW