See Tickets, a Vivendi Village company, has acquired independent Swiss ticketing company Starticket from TX Group, a network of digital platforms that operates in the country.

Through the buyout, See Tickets will now sell close to 30 million tickets annually, with an active presence in nine European countries and in the United States.

Starticket is one of the leading ticketing companies in Switzerland and cooperates with over 750 event promoters. More than five million tickets are sold annually for concerts, festivals, parties, musicals, classical music concerts and sporting events through starticket.ch, the Starticket mobile app, 500 pre-hiring booths and a call centre directly managed by the company.

Rob Wilmshurst, global chief executive of See Tickets, said: “I am delighted to welcome Starticket and its experienced management team into our group. We have long admired Starticket as a stand out independent ticketing company in Switzerland and I know that together we will be able to further develop the quality and range of services to our clients and customers in the country.”

The move allows See Tickets to expand into another European market, further expanding its footprint and its French and German operations.

Samuel Hügli, head of technology and ventures at TX Group, said: “With this acquisition by See Tickets, Starticket will become part of a leading international ticketing service provider that uses cutting-edge technology and has a huge network with numerous partnerships.

“This will strengthen Starticket in international competition and allow See Tickets to benefit from Starticket’s many years of experience in the Swiss market.”

Image: Exit Festival – Bernard Bodo