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US-based dynamic pricing partnership for the arts unveiled

Austin-based dynamic ticket pricing software company Qcue has teamed up with AnalytixLive to support arts organisations’ ticketing and pricing capabilities.

Qcue provides automated pricing strategies and direct integration with the venue’s ticketing application to allow for dynamic pricing changes. In addition, with the advent of omni-channel distribution, clients can choose to manage their distribution alongside their pricing strategy.

Barry Kahn, chief executive of Qcue, said the partnership is an opportunity to expand the firm’s reach, which was previously only covered larger sports and music organisations.

He said: “Arts organisations vary widely in the range of events they produce and their goals. Qcue’s tools, combined with Anil’s expertise and reputation in the space, gives an arts organisation the ability to automate a truly collaborative strategy.”

Atlanta-based AnalytixLive delivers data analysis and interactive data visualisation enabling all team members to contribute to the decision-making process.

Anil Malhotra, co-founder and president of Analytix, added: “Partnering with Barry and his team at Qcue will allow us to offer an exciting new hybrid approach to dynamic pricing that combines the efficiency and power of the Qcue platform with the interactivity and flexibility of the AnalytixLive experience.”