The Ferrari Museums in Italy have seen a 12 per cent increase on ticket sales figures in 2019 compared to the previous year, welcoming a record 600,000.
The museums, which include of Museo Ferrari in Maranello and Museo Enzo Ferrari (MEF) in Modena, attribute the growth to a ticketing system that uses a single ticket access for both museums.
In 2019, the MEF saw more than 200,000 visitors last year alone, while Museo Ferrari had more than 400,000 during the same period.
Both museums are completely different, making the single ticket an attractive purchase for potential customers.
Museo Ferrari gives visitors a background of the Ferrari group and Scuderia Ferrari in Formula 1. The museum also features trophies, photographs and other historical objects relating to the Italian motor racing industry.
Meanwhile, MEF gives a background of Ferrari’s founder, and showcases a permanent exhibition of his automobiles, including rare cars of the 1950s, Formula One race cars and more recent sports cars. The museum also showcases the most exclusive, luxurious, and elegant Ferrari Gran Turismo vehicles and engines.
The Museo Ferrari is launching an new exhibition called Ferrari at 24 Heures du Mans today (Wednesday), which celebrates 70 years of wins at the French race.