One Earth Show at the NEC Birmingham, an event that champions sustainability, has said it will plant a tree for every ticket sold.
The inaugural two-day event will have an exhibition, as well as speakers and practical workshops to educate attendees on climate change, waste, pollution and recycling.
The show is focusing on five key themes – tech and travel, food, fashion, beauty and home – and will highlight ideas inspiring visitors to reduce, reuse and recycle in a bid to tackle climate change.
Through its partnership with global reforestation organisation Forest Nation, which has gifted 10,000 trees already, One Earth Show aims to plant 100,000 in Tanzania in 2020.
One Earth Show managing director Ed Tranter said: “We are living in the midst of a sustainability Zeitgeist: the conversation has tipped from niche to mainstream. Never has there been a time when more people are both aware of the climate change crisis and desperate to help.
“Sadly, it’s not quite that simple. Often lack of knowledge, cost, inconvenience and the perceived enormity of the situation we are facing are all preventing action. One Earth’s goal is to break down these barriers and – through positive messaging – prove to visitors that if we all make small, everyday changes, our incremental efforts can make a huge difference.
“One Earth aims to encourage positive change, and is a platform to discuss how to make better consumer choices, to encourage people to think about the products they buy and the impact they have on the planet.”
The event is scheduled to take place October 24-25 at the NEC Birmingham.