Netherlands-based secondary ticket marketplace TicketSwap has partnered with ticketing provider Eventix.
TicketSwap, which caps the resale price at 20 per cent above the face value of the original ticket, only distribute tickets shortly before the event in order to limit the opportunity for touts to resell copies of the same ticket.
The TicketSwap system exchanges an existing barcode for a new one when a ticket is transferred from one fan to another in a purchase, while the original barcode is invalidated.
“We are really pleased to pilot this process with Eventix. This is a huge milestone for TicketSwap in our mission to fight fraud. The user experience is awesome because not only do buyers never need to worry about the validity of their ticket, you can sell your Eventix ticket in one click,” said TicketSwap chief executive Hans Ober, who added, “there will be lots of enthusiasm for this way of selling in the coming period.”
The partnership kicked off with the Woodstock Opening festival in Bloemendaal, Netherlands, with tickets selling out immediately after going on sale on January 7.