SeatGeek has been named as the official ticketing partner of the Atlanta Open ATP 250 tennis tournament.

The 2020 event, now in its 10th year, will take place at Atlantic Station in Midtown Atlanta from July 25 to August 2, with fans able to purchase tickets on SeatGeek when they go on sale on March 24.

“As we prepare for our 2020 event, the BB&T Atlanta Open and GF Sports are proud to announce that SeatGeek will become the BB&T Atlanta Open’s Official Ticketing Partner,” said Eddie Gonzalez, tournament director, Atlanta Open.

“Our team always looks to identify the best partners for critical aspects of our fan experience infrastructure. We listen to our fans and SeatGeek’s advancements and commitments to create the most fan-friendly mobile ticketing experience across the sports and entertainment industry was the driving factor in our decision process.”

The Atlanta Open, which welcomes more than 40,000 fans to the city, is SeatGeek’s first client in the tennis space, as the enterprise side of the business continues to gain momentum

Jeff Ianello, executive vice-president of partnerships at SeatGeek, added: “Atlanta is one of the most innovative cities in the country, and we want to provide these fans a world-class experience when they come to the BB&T Atlanta Open, We are really excited to break into the tennis market, and see an opportunity to showcase how much we can improve the fan experience.”

The 2019 edition’s winner was Australia’s Alex de Minaur, and in 2018 the USA’s John Isner (pictured) took the championship title, his fifth win at the Atlanta Open since 2010.

Image: JC