The Minnesota Timberwolves NBA basketball franchise has introduced an incentive programme to attract season ticket holders for the next two seasons.
In a move designed to reward loyal members and attract new fans, the team is offering 50 per cent off concessions and merchandise purchases over the next two NBA campaigns, as well as a flat rate for season tickets over the 2020-21 and 2021-22 seasons.
In addition, Timberwolves season ticket holders will now have customised flexibility with unlimited game exchanges.
The franchise has the most affordable lower-level season ticket available in the NBA, with some tickets priced at $23 (£18/€21) per game and additional price points in the 200-level starting as low as $16 per game.
The offer of half-price food, drinks and retail amenities represents one of the largest season ticket member value programmes in sports, according to the franchise. The discount is only available when fans use the Timberwolves App and will apply from the start of the 2020-2021 season.
“As we conducted focus groups, we knew rewarding loyal fans with flat pricing and a substantial food and beverage discount was an opportunity to re-evaluate what a Timberwolves season ticket membership could entail,” Timberwolves and Lynx chief executive Ethan Casson said.
“With the excitement around our team, we want to create a home court advantage and make Target Center full of energy. We hope this new platform rewards our season ticket members for their loyalty, attracts new members, and allows us to deliver a customised member experience via the Timberwolves mobile app.”
Image: Keith Allison