Nottingham Forest has teamed up with Ticketmaster to “improve the fan experience” of purchasing tickets to watch the Championship side.
The club has incorporated the platform into 2020-21 season card renewals, which is open now for fans in the Trent End, Brian Clough Stand and Bridgford Stand.
In addition to the new ticketing system, Forest has also finalised a financing option for fans.
Chief commercial officer David Cook said: “We’ve moved to Ticketmaster as the ticketing platform, although we still manage ticketing internally.
“I think some people think that we’re outsourcing to Ticketmaster, but that’s not the case. We will use the Ticketmaster platform, which is a lot more user friendly and there’s some different features on there that fans can use.
“For example, for the first time, disabled fans are able to renew online, and for their carers as well. That’s a really progressive step for how we do ticketing with our fans with accessible needs. It’s really simple and easy to use.
“It’s been embraced, and I hope people are finding it a bit easier than the system was in the past because improving the fan experience in terms of being able to buy tickets has been a really key point on our agenda since we came in.”
Prices for season cards for the 2020-21 season start at £365 for adults and £35 for children under the age of 11.