Pahang FA has become the first Malaysian top tier Super League football club to launch a ticketing and fan experience mobile app.
The app, which has been developed by Mirfalah Sdn Bhd ahead of the start of the 2020 season, aims to make it easier for supporters to buy match tickets, which previously meant queuing up at the 41,895-capacity Darul Makmur Stadium ticket counters.
In addition to ticketing, the platform also provides fans with player profiles, line-ups, team information, as well as a place to purchase merchandise.
Team manager Datuk Mohammed Suffian Awang said, according to the New Strait Times, the introduction of the mobile ticketing app is a move to bring in more fans, especially youngsters and those travelling from other districts.
He said: “Fans no longer need to queue or travel to Kuantan a day before to buy their tickets. They can now book the tickets online and print them at the stadium.
“However, tickets will still be sold at the stadium. We will no longer use physical match tickets. Fans will only be given their payment receipts.”
A spokesman from Mirfalah Sdn Bhd said fans can pick the matches they want to attend throughout the season as the club plans to list tickets for the entire year.
He said: “Fans can decide on the matches and buy in advance to avoid disappointment. One person is entitled to four tickets each and a service charge of RM1.50 will be imposed for each purchase.
“Even football fans travelling from other states can use the application to secure their tickets. Fans can buy tickets for the Super League match against Selangor on Feb 29 through the mobile application.”
Once the app is being fully utilised, ticket sales at the counter will no longer take place and each supporter is limited to buying four tickets.
The Malaysia Super League kicks off this weekend and runs through to July 19.