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World Cup impact report shows rise of cricket tourism

The International Cricket Council (ICC) has said the 2019 World Cup generated a total economic impact for the UK of almost £350m (€400.8m/$447.4m), adding that the figures demonstrate the rise of cricket tourism.

England and Wales hosted last year’s edition of the ICC’s showpiece national team tournament, with England triumphing against New Zealand in a hugely dramatic final at Lord’s in London. The event took place from May 30 to July 14, taking in the host cities of London, Manchester, Birmingham, Leeds, Nottingham, Southampton, Durham, Bristol, Taunton and Cardiff.

The findings of an economic impact and benefits analysis carried out on behalf of the ICC by The Sports Consultancy agency show that the tournament generated almost £350m of economic impact through additional money spent in the host economy by event visitors and organisers, as well as business to business supplier contracts and broader consumer spend.

London, which also hosted games at the Kia Oval, attracted the most direct economic impact of £129.3m, whilst semi-final venues Manchester (Emirates Old Trafford) and Birmingham (Edgbaston) attracted a direct economic impact of £65.3m and £53.4m, respectively.

Total attendance for the tournament stood at 752,000, with 320,000 of these fans being of Southeast Asian descent. The ICC said the World Cup drew 61,000 unique international spectators, while 150,000 attendees were female and 100,000 aged under 16.

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