Live Nation has become a strategic partner of a new venture to identify and support select talent managers that has been launched by veteran artist manager Kevin ‘Chief’ Zaruk.

The Core Entertainment, which has been co-founded by investor Simon Tikhman, aims to provide budding talent managers with the resources and infrastructure needed to grow and become more competitive.

In addition to music management, The Core Ent. will form joint ventures with athletes, invest in technology, and develop TV and film projects.

Zaruk and Tikhman, who becomes the operator’s chief executive, believe that an interconnected entertainment industry demands a comprehensive approach to talent management.

“There are so many artists and entrepreneurs with the talent and determination to disrupt their industries,” said Zaruk, who co-founded the Nashville-based indie conglomerate Big Loud in 2011.

“The Core offers our clientele the resources, exposure and capitol needed to scale and evolve. We look forward to leveraging our support from Michael Rapino and the vast resources from Live Nation to further expand our reach and influence.”

Tikhman founded Interactive Athlete, a company that helped professional athletes and coaches create content and merchandise directly for their fans, while he was still a student. He later became managing partner at the Fund by First Access Entertainment, which supported companies across several areas, including the Internet of Things, new marketing and music.

Tikhman also operates an investment vehicle called RPST Ventures in partnership with sports agent, Rich Paul.

“We are always looking to partner with entrepreneurs who have vision,” said Michael Rapino, president and chief executive of Live Nation Entertainment. “Chief and Simon have it in spades and we are excited to work with them to innovate in this quickly changing business.”