The International Basketball Federation (FIBA) has teamed up with TicketSocket in a deal that will see the firm build a fully customised white label ticketing solution.

Under the five-year partnership, the white label solution will be made available to Local Organising Committees of FIBA events, which in time may be offered to its member federations as well.

California-based TicketSocket’s white label ticketing and registration solution allows organisations to own their branding, have full control over revenue and ticketing fees, increase overall sales with social marketing tools, and own their own customer data.

Mark Miller, chief executive and co-founder of TicketSocket said: “We are all thrilled to be joining the FIBA family today. The TicketSocket solution will enable FIBA’s National Federation members and Local Organising Committees to have more control and more choice over their ticketing needs at events. This partnership provides them with a turnkey solution that will greatly benefit the basketball community worldwide.”

Through the partnership, TicketSocket will become the official global ticketing provider and preferred ticketing provider of FIBA, which gives access to association and IP rights as well as sponsorship exclusivity in the ticketing category.

FIBA secretary general, Andreas Zagklis said: “This partnership will not only be a great benefit to our Local Organising Committees and National Federations by providing them with a resource to help maximise their ticket sales and revenue, but it will also help us in our strategic objective of enlarging the FIBA family. We are confident this partnership will be successful for both organisations and we look forward to a successful collaboration.”

Image: Shuhei S