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NBA’s Suns defends season ticket price hikes

The Phoenix Suns have moved to defend season ticket price increases linked to the redevelopment of the NBA basketball franchise’s Talking Stick Resort Arena, following fan criticism.

The Suns are currently in the midst of the renovation project, which has proved controversial due to the level of taxpayer money involved. In November, the team revealed renderings of the $230m (£177.9m/€202.9m) revamp of Talking Stick Resort Arena.

The season ticket increases have been revealed as the Suns plan to debut the major upgrades made under the renovation later this year. It is projected that around 65% of the work will be completed in time for the team’s season opener in October, including nearly all of the fan-facing elements.

The Arizona Republic said some season ticket prices are increasing by 50% or more, citing the example of the lower level of Section 112 of the arena, which will see prices rise from $5,590 to $13,500.

For the full story, head over to our sister site TheStadiumBusiness.com