Orlando City will debut a season ticket sharing initiative through a new partnership with Season Share when the Major League Soccer (MLS) season resumes.
The proprietary platform allows season ticket holders to share their tickets directly with friends or family.
It also features an interactive live Game Draft aspect, which lets fans choose the games they wish to attend. All event tickets are then automatically transferred to each fan’s respective Orlando City Team Account Managers.
The MLS season has been suspended until next month due to the coronavirus outbreak.
Christopher Spano, vice-president of sales for Orlando City SC, said: “With flexibility and customisation being two important factors to consumers, we were looking for the perfect partner to assist us with delivering this to our Orlando City SC fanbase.
“Season Share provides a platform for our current and future ticket members to split and share season tickets. Additionally, through their live Game Draft technology, our fans will be able to choose their games in a way like never before.”
— Orlando City SC (@OrlandoCitySC) March 10, 2020
Orlando City will be the first club in the MLS to introduce shared-season technology to fans. Ticket holders can split and share their season tickets with up to three other fans and is available on both desktop and mobile.
Season Share chief executive Aaron Holland added: “Orlando City took an innovative approach and asked, ‘How do we bring younger fans into the venue with a new, flexible product offering while retaining price integrity for our long-time Season Ticket Members?”
“We worked closely with leadership in leveraging our technology to empower more Orlando City SC fans to become Season Ticket Members this season.”