Traffic to the Tampa Bay Buccaneers’ ticket page on StubHub was 71 times higher after the NFL team announced the imminent arrival of league legend Tom Brady.
The 42-year-old quarterback departed New England Patriots after a two-decade stint in which he inspired six Super Bowl wins.
Tampa Bay’s page on StubHub had more site visits than any other team this week, as well as the highest traffic on StubHub across music and theatre, in addition to sports, beating K-Pop supergroup BTS by 48%, Billie Eilish by 61% and Lady Gaga by 170%, who were the next-highest performing pages.
Florida’s Bucs had 120% more visitors than the second-place NFL team of the week, the Las Vegas Raiders. The numbers are staggering considering that a year ago, the Bucs weren’t even in the top 10 of site traffic during the first week of free agency.
“When a sports icon like Tom Brady chooses to leave the renown organisation that he’s been with for nearly 20 years, all sports fans take notice,” said Akshay Khanna, general manager of sports at StubHub.
“It’s no surprise that Tampa Bay fans are searching for him, but the volume of site traffic that we saw over the first week of free agency has been truly remarkable. To have 71 times more visitors than the day before truly shows how influential Brady is in the NFL.”
According to figures from Statista, Tampa Bay tickets had the fifth lowest average ticket resale price in 2019-20 of $82.59. Brady’s former team, the Patriots, were second top of the list on $127.04 behind only the Los Angeles Chargers on $165.77.
The signing is likely to have a major impact on Tampa Bay’s attendance at Raymond James Stadium. The team ranked 30th out of the NFL’s 32 teams in 2019-20 with an average crowd of under 52,000 fans per game at its 65,600-capacity stadium.
The Buccaneers have not won a single playoff game since their lone 2002 Super Bowl triumph, and have not reached the post-season for 12 years.
The 2020-21 NFL season is scheduled to begin in September 2020.