IMG Learfield Ticket Solutions founder Matt DiFebo has launched a new sports and entertainment marketing company, FanSummit.

The new company will bring ticket sales, multimedia sales and marketing, data technology, sales management support and highly customised ROI strategies to sports organisations.

DiFebo formed the DiFebo Company over a decade ago to assist US college athletic departments with ticket sales. He then went on to found and create the largest ticket sales company in the college sports industry, IMG Learfield Ticket Solutions (now Learfield IMG College Ticket Solutions). The company partnered with over 40 collegiate athletic departments and generated over $300m ticket sales in his five-year tenure.

DiFebo said: “We revolutionised the industry once already and we are poised and ready to transform the industry again. We have an ambitious and bold vision to bring innovation and comprehensive ROI solutions to the industry.

“Technology is moving so fast, compounded in many cases by a lack of financial resources and other inherent challenges, it is hard, nearly impossible, for organisations to keep up with the speed of business. Innovation is key and the name of the game is revenue generation. If organisations don’t innovate, they lose competitive advantage and their fanbase and revenues diminish. Our fan-centric focus combined with our customised strategies drive operational efficiencies, revenue and fan engagement.

“The challenges are compounded even further with the current state of the world and the sudden halting of industry events and operations due to the profound impact of the COVID-19 pandemic. There is a new reality and we will be at the forefront to help our industry friends.”

FanSummit claims it has established a global network of strategic alliances, as well as landing consulting deals with Towson Athletics, and multiple professional sport franchises across several leagues. It claims to be in negotiations with over a dozen collegiate and professional sport teams.

DiFebo added: “We will be announcing several new consulting and sales management support deals over the next few weeks and months ahead. On top of all that, we have some incredible and very exciting new groundbreaking initiatives that we will be announcing over the next year. We are on a mission to stay ahead of the growth curve and build something world-class, sophisticated and great that serves our industry and helps the incredible and very talented leaders and their organisations excel.

“The time is now, organisations can’t stay stagnant, or they will become irrelevant. They need innovation, they need expertise and support and they need efficient and timely solutions. FanSummit delivers all of that and a whole lot more.”

FanSummit will maintain offices in DeLand, Florida and Malibu, California, with plans to open more offices within the next year.