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Facebook launches ‘second screen’ Venue app for live events

Facebook has launched a new app called Venue to allow fans at live events to engage and interact with expert commentators.

The social media giant said Venue will improve the second screen experience for people watching live events, with many claiming it is a move designed to compete with Twitter.

Facebook said hosts within the app will provide interactive questions, polls, and open up short chats all around the specific moments of the live event.

Expert commentators can create ‘Moments’ during the events, which fans will be notified of when a new one is created.

Ime Archibong, head of Facebook’s new product experimentation division, said in a statement: “Digital spaces can connect us when we can’t be together in person, and Venue is one way to feel the energy of watching live events with other fans.”

NASCAR has become the first to use the platform after announcing a non-monetary partnership with Facebook.

Tim Clark, NASCAR senior vice president and chief digital officer, said the platform would provide users “a unique and exciting way to connect with fellow race fans from around the globe.”

He added: “NASCAR was built on innovation, and we couldn’t be more excited to help a great partner like Facebook’s New Product Experimentation team innovate around new platforms.”

The app was active for Sunday’s Supermarket Heroes 500 at the Bristol Motor Speedway.

Facebook said it will look to partner with other leagues to build Venue, with the firm already involved in a content partnership with the NFL American football league through its Facebook Watch platform.

Images: NPE Facebook

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