Premier League football club Southampton will introduce a new ticketing system for the start of the 2020-21 football season via a partnership with cloud-based ticketing solution SecuTix.

The global SaaS ticketing and audience management provider will handle both ticketing and hospitality through its SecuTix 360° platform.

Matt Silvester, head of ticketing, membership and hospitality at Southampton, said: “The Secutix platform allows us to deliver a more bespoke customer platform that will ensure our fans enjoy the very best experience, from a transformational customer journey through to a more flexible account facility.

“We were impressed by SecuTix’s open platform and ability to connect with the latest in digital technologies to power an improved online experience for our fans and customers.”

The service will feature 3D renderings of both in-stadium seats and hospitality suites to give fans an enhanced experience when purchasing tickets and hospitality packages online.

David Hornby, managing director SecuTix UK and Ireland, added: “We’re proud to add Southampton to our growing list of clients in the sports sector. Our priority for the 20/21 season is to develop the overall fan experience, with a focus on making hospitality a more integrated part of the customer journey.

“Today’s fans expect more and Saints are leading the way in how fans select and buy seats.”

SecuTix’s other sporting partners include Premier League club Everton, Premiership rugby club Saracens, and Lancashire County Cricket Club.