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Live Nation unveils concert drive-in series

Live Nation has launched a series of drive-in concerts across the UK, while Newcastle United finally grants fans refunds…

Live from the Drive-In

Live Nation has announced a series of live drive-in concerts situated across 12 venues in the UK, with around 300 cars permitted per show.

The Utilita Live From the Drive-In series, which kicks off ticket sales from June 22, will offer performances from the likes of The Streets, Dizzee Rascal and the Kaiser Chiefs, among many others, live on stage backed by a full concert production.

Audiences will have their own designated area, with each vehicle distanced from one another. The series is designed to comply with all official guidelines ensuring audiences can enjoy the series of music concerts, theatre performances, comedy shows and family experiences safely.

Peter Taylor, Live Nation promoter, said: “This outdoor concert series was created as a way to reimagine the live music experience during a time of social distancing by allowing fans to enjoy concerts in the safest way possible.”

In addition to concerts, the venues will also host family events for kids of all ages from West End theatre shows to interactive science shows, live music and DJs and some TV stars and characters from children television.

A maximum of seven tickets can be purchased per car, and all passes must be bought in advance. Premium tickets grant fans a guaranteed location in the first three rows from the stage and priority exit from the site at the end of the show.

Jem Maidment, chief marketing officer for Utilita, said: “As we find new ways to navigate today’s world of social distancing, we believe the drive-in format is a thoughtful and fun way to safely bring 1m Brits out of ‘entertainment lockdown’ this summer 2020.”


Below are the 12 cities and venues hosting the series throughout the summer:

  • Birmingham, Resorts World Arena
  • Bolton, University of Bolton Stadium
  • Bristol, Filton Airfield
  • Cheltenham, Cheltenham Racecourse
  • Edinburgh, The Royal Highland Centre
  • Leeds, Leeds East Airport
  • Lincoln, Lincolnshire Showground
  • Liverpool, Central Docks Liverpool Waters
  • London, *venue to be announced
  • Milton Keynes, The National Bowl
  • Newmarket, Newmarket Racecourse
  • Teesside, Teesside International Airport

Newcastle United

Premier League football club Newcastle United has confirmed that supporters who either purchased match tickets for the remainder of the 2019-20 season or purchased a season ticket will be entitled to a refund or equivalent account credit for the remaining behind-closed-doors fixtures.

Newcastle resumes its season on Sunday with a home match against Sheffield United following the Premier League’s 14-week suspension due to COVID-19. All of the club’s remaining Premier League and FA Cup matches will be played without fans and Newcastle has revealed details of how supporters can claim refunds.

Fans who have bought single match tickets will be able to apply for a refund or account credit equivalent to the full ticket price for all relevant upcoming matches. Season ticket holders will be eligible for a pro rata refund or pro rata account credit for the club’s remaining five Premier League home matches. Half-season tickets have been redeemed free of charge.

The Newcastle United Supporters Trust had been pushing for the club to offer refunds since the season was suspended in March.

The Trust said in a statement: “This was when many other Premier League clubs started to communicate that refunds would be due to supporters as soon as it became apparent that the current Premier League season would not be taking place in front of supporters inside football stadiums. Most clubs processed refunds by May at the latest and Newcastle United have let us down by being the last club to communicate with supporters on this.

“We believe that the Premier League confirming to the Trust that they would take the matter of ticket refunds up with Newcastle United had a genuine impact on this decision. We would like to thank the Football Supporters Association for facilitating the Premier League Network Meeting between the Premier League and Supporters Trusts, and of course the Premier League for promising to take this to the club on our behalf.”

Full information for fans who purchased single match tickets or single match hospitality will be confirmed next week. Further information will then be announced for season ticket holders.

Account credit will ensure any relevant balance is retained by supporters in their ticket account, and the amount can be used as a payment towards a 2020-21 season ticket, future season ticket, future single match tickets or hospitality. More details will be provided for supporters who prefer a refund.

Newcastle said it would not be issuing refunds to supporters’ 2020-21 season tickets as it remains unclear whether fans will be able to return to St. James’ Park in time for next season.


LoyaltyMatch, a cloud-based loyalty management and analytics company, has introduced the first of its planned integrations with live streams and concerts platforms.

The move will allow entertainment venues of all sizes to reward fans who attend virtual events presented on Zoom.

Virtual attendees can be rewarded just by logging into the Zoom platform, and the current integration means that fans can also be rewarded for buying a ticket, for attendance, for joining a chat channel, sending a chat message and for sharing their screen or a video with a friend.

Brad Ball, president and chief executive of LoyaltyMatch said: “We believe in live entertainment and want to see it back and thriving. But it will take time for places to reopen fully. We saw that venues, promoters and acts are looking for new ways to present shows while keeping everyone safe and we acted on it.

“We believe that rewarding fans for their loyalty to a favourite venue or artist will be rewarding for the venues themselves.”