Ticket sales have seen a 292 per cent increase since April, according to figures from refund protection firm Booking Protect.
The UK-based company, which partners with venues worldwide, saw ticket sales rise from 2,565 to 10,055 in two months following the coronavirus shut down.
The live events industry has been shuttered since March 23, with ticket sales plummeting to almost nothing across all sectors at one point.
Simon Mabb, chief executive of Booking Protect, said: “We’re not denying the live entertainment industry is going through one of the toughest times in history. It’s going to be a long, hard road to recovery. Having said that, early signs are promising that customer loyalty remains steadfast and ticket sales will continue to improve.
“As more shows and events are announced for 2021, we are seeing customers take a leap of faith and book for next year. It’s a promising trend and one we sincerely hope will continue.”
Booking Protect also found that 37 per cent of ticket purchasers opted to buy additional refund protection during the 10-week data period analysed. The firm said the pandemic could increase the need for venues to reassure customers seeking to book future events.
The company predicts that 2021 will also see an increase in sales as it states venues are filling next year’s calendar with rescheduled shows and new events to attract large audience numbers due to the “lost year”.
The news follows today’s announcement that theatres and concert halls in England can reopen from July 4, though live performance will not be permitted due to concerns over transmission of COVID-19.
UK Prime Minister Boris Johnson announced the news as part of a range of new measures, including confirming that the two-metre distancing rule will be dropped in favour of a “one-metre-plus” approach from July 4. Cinemas can also reopen from that date.