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Dutch motorsport ticketing firm integrated into Motorsport Tickets

SportStadion, a leading Netherlands-based motorsport tickets and experiences business, has been integrated into Motorsport Tickets.

The new integrated platform has been released via its existing Motorsport Tickets offering and offers all ticket and hospitality options for the Formula 1, MotoGP and World Endurance Championships, alongside the iconic Le Mans 24 hour and historic Isle of Man TT.

“The change of name is part of a broader plan to expand and provide the SportStadion team with all the possibilities to offer you even more choice, even better service and even more experiences,” SportStadion said in an announcement.

The new platform provides benefits and bundles including free access to Autosport Plus, Motorsport Prime and Motorsport TV subscriptions.

Dale Ballentine, chief executive of Motorsport Tickets said: “I’m massively enthused by the truly unique customer proposition we can bring to this industry. The Motorsport Ticket’s business gives us a great operating platform, to serve the bespoke experiential offering provided by SportStadion.

“Their collection of fan focused exclusives, including the start of the now famous Orange Grandstand concept, which has gone on to paint many a Grand Prix landscape orange, truly brings fans together. Future growth is planned with an ever increasing, more extensive experiential motorsport offering, which alongside an all new coming later in 2020 will put the fan experience centre stage.”

In 2018, SportStadion was acquired by Motorsport Network, which coincided with the acquisition of BookF1, one of The UK’s largest ticketing platforms.

Mehul Kapadia, chief operating officer, Motorsport Network added: “At Motorsport Network as we expand our geographical coverage of providing fan experiences, integrating our Dutch business with the overall Motorsport Tickets platform will provide our consumers added reach and choice.

“Also, for our partners like racing circuits and racing series, this provides another step towards getting a wider access to the global motorsport fan. This is another clear signal of our strategy; we are investing in people, new technology and platforms.”