Ticketing engagement platform SecuTix has appointed former England Netball head of ticketing Matthew Breen as its professional services manager.
In his new position, Breen will be tasked with supporting UK clients, including Everton FC, the R&A and Lancashire Cricket Club, to deliver sustainable growth.
He said: “When I was at England Netball, I had first-hand experience of how the SecuTix platform can transform an organisation’s ticketing operations, insight and commercial returns. I’m looking forward to helping clients make the most of this technology to achieve their ambitions.”
During his time at the governing body, he oversaw a record-breaking rise in ticket sales and revenues. He also previously held positions at The Ticket Factory and Ambassador Theatre Group.
David Hornby, managing director of SecuTix UK and Ireland, said: “Matthew has a track record of delivering successful ticketing projects across different sectors, from sport and live entertainment to the arts.
“His experience will help our clients reposition their ticketing operations whilst engaging their fans and customers. He joins at an exciting time in the business as we’re rolling out new technologies and are at the start of some ambitious client projects.”
SecuTix UK and Ireland recently announced a new partnership with Southampton FC.
Meanwhile, ticketing startup Tickitto has hired two former StubHub employees to join its team.
Nick Harford has been appointed as head of business development and partnerships, while Harriet Claydon has been named head of partnerships activation.
Prior to joining Tickitto, Harford held senior roles developing strategic partnerships at IMG Media, Arsenal, and Electronic Arts. In 2012, he moved to eBay’s StubHub, where he took the lead in evolving StubHub’s UK business into operating as a primary platform and distribution channel, resulting in partnerships with sports rights holders and promoters.
He said: “My experience working with major rights holders, promoters, ticketing platforms venues and software providers, as well as navigating the complexities of the entertainment world lends itself well to support the expansion of Tickitto across its key markets. I’m delighted to be shaping the business with Dana and team early on.”
Claydon joins Tickitto after seven years in the sports and entertainment industry, working as business development and partnerships manager at StubHub. Her role included working alongside Hartford on business development as well as the project delivery of major sports rights holders and venue partnerships.
Tickitto provides travel retailers an opportunity to tap into the ticket supply via its API connection and build a ticket buying experience for their end customers.
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