The Lowry theatre and its ticketing partner Quaytickets has teamed up with payments platform Adyen to support arts organisations as they begin to reopen in the UK.
The new unified platform will help to reduce operational complexity by providing a single payment solution online and across all venues.
As part of the new partnership, Quaytickets partners will benefit from higher card authorisation rates, data-driven fraud prevention, and a range of payment methods to offer access to customers from around the world.
Adyen will also provide partners with customer insights to help them develop a deeper understanding of visitors and create personalised experiences across channels.
Keith Kelly, head of ticketing at The Lowry, said: “Working with Adyen to modernise and unify our payments infrastructure has been great. We’re particularly excited about the areas of the Adyen platform outside of ticketing. Its reporting engine, for example, will give us a 360-degree view of customer behaviour, spend, and interaction at a venue. This opens the door to a number of exciting opportunities to improve experiences.
“It might not be the smoothest road ahead for the arts and entertainment industry, but working with partners like Adyen means we’re able to continue offering a powerful package of services to support venues and visitor attractions in their recovery.”
In addition, Quaytickets has launched a new API-driven ticketing platform, SRO provided by SeatGeek, with which Adyen is fully integrated. The new booking system is completely customisable and can reduce labour-intensive jobs for the Quaytickets team. Meanwhile, customers will benefit from easier navigation across venues, tickets, prices, and special offers.
Colin Neil, SVP business development at Adyen UK, added: “We’re thrilled to partner with The Lowry and Quaytickets. As an internationally known, iconic Greater Manchester venue, The Lowry has established itself as one of the entertainment industry’s leading ticket offices.
“The arts and culture industry in the UK has been one of the hardest hit by COVID-19. But, by focusing on providing the best experience possible across all their partners, they’re contributing to the industry’s recovery as a whole.”
The Lowry is currently closed until at least August 31, though its new timed entry system has already gone live to cope with restrictions and social distancing in theatres and galleries once they reopen.