CTS Eventim has has acquired 49% of ABBA co-founder Björn Ulvaeus’ show and dinner event Mamma Mia! The Party…
Ulvaeus remains the majority shareholder with 51 per cent.
The event combines musical, fine dining and the classic songs of ABBA to create an experience inspired by the successful musical comedy Mamma Mia.
In addition to a Mediterranean four-course dinner, fans will see a live performance of the greatest hits by the four legendary Swedish pop icons, and finally an ABBA disco to dance and party.
Björn Ulvaeus, executive producer of Mamma Mia! The Party, said: “We are delighted to bring CTS Eventim further into the Mamma Mia! The Party family, following a successful collaboration during our first year in London.
“Despite the challenges of Covid-19 and the real hardships and uncertainties we and the wider industry face due to the pandemic, this is a vote of confidence both in Mamma Mia! The Party and in the recovery of live events generally.”
Mamma Mia! The Party was launched in 2016 in Stockholm, where it has sold-out four years running. In September 2019, the show opened at the O2 in London and ran successfully for six months, until it had to pause due to the COVID-19 lockdown restrictions. Eventim is the exclusive ticketing partner for the London show.
Klaus-Peter Schulenberg, chief executive of CTS Eventim, said: “Björn Ulvaeus is the creative mastermind behind Mamma Mia! The Party. Together with him and CTS Eventim’s extensive live entertainment know-how and marketing expertise, we will take this exciting production to a new international level as soon as the restrictions of Covid-19 are relaxed.
“Even if the Corona crisis is a major setback for the entire event industry, we firmly believe in this project, which has already proven its potential.”