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Evvnt-Geotix partnership leads to acquisition

US events marketing automation company Evvnt has added ticketing to its service offering through the acquisition of Geotix, the SaaS-based event ticketing platform.

The two companies hold existing ties having entered into a partnership back in November to automate the creation of ticketed events via self-service to local event creators. That relationship resulted in the acquisition.

Evvnt has offices in Los Angeles, Austin, Houston, Miami and London. Its growing publisher network can now offer ticketing services to each event creator via their online calendar’s self-service. This commerce capability, combined with branded marketing services, is designed to help sell out an event.

Evvnt syndicates events’ content to multiple event listing sites and calendars as a service. The company is replacing traditional event calendars with a platform dedicated to generating millions of dollars of new advertising and ticketing revenue for publishers.

As it focuses on its core expertise of activating revenue generating events calendars across the US news media market, Evvnt sees its calendar network rising from 800 to 6,000 sites in 2020.

Evvnt CEO Richard Green said: “In adversity, we found an opportunity to acquire Geotix, our selected events ticketing partner and, in this moment, upped our game plan. Event ticketing has always been something very interesting to us, but we knew it required the right business structure, positioning, and timing to drive growth versus distraction.

“Geotix was our first choice as a technology partner. With this acquisition came not only the platform but the team who are exceptionally well versed on our mission. It’s simply perfect timing.

“I’ve been asked several times, ‘is this the right time to buy a ticketing company, in the middle of a pandemic’. The answer is 100% yes. As we roll out our calendar network in 2020 to 6,000 news media companies including Gannett and its USA Today Network, Lee Enterprises, TownNews, Adams Publishing Group and many others, we see an opportunity to automate local ticketing for events.

“These local events see a return in growth numbers, and with a real need for affordable, effective marketing. We are ready.”

Image: Evvnt