AFC Bournemouth will introduce a new ticketing system for the start of the 2020-21 football season via a partnership with cloud-based ticketing solution SecuTix.

The global SaaS ticketing and audience management provider will handle both ticketing and hospitality through its SecuTix 360° platform.

The club, which had its relegation from the Premier League to the second-tier Championship confirmed on Sunday despite a 3-1 win at Everton, said it hopes to make the process of purchasing tickets easier, with a special focus on providing accessibility for fans with disabilities.

Dan Clarke, head of ticketing at Bournemouth, said: “When considering our ticketing platform, we wanted to ensure we future-proofed the system by working with a partner that can give us access to the most innovative technologies. SecuTix meets this need with an open and connected platform that is flexible enough to handle the inevitable changing nature of fan requirements.

“Of equal importance is our shared vision. When I met the SecuTix team it quickly became apparent that we had in common a fan-first approach to ticketing. I’m looking forward to seeing how this strategy improves the online experience for all our fans.”

SecuTix will also provide audience engagement and business intelligence tools to the club to support data-driven decision making and help grow the fanbase.

David Hornby, managing director SecuTix UK and Ireland, added: “We’re proud to welcome AFC Bournemouth to our growing stable of sports clubs and organisations. The SecuTix team relish the challenge set by the club to support its core value of inclusivity. We’re confident that we can work together to put AFC Bournemouth at the forefront of inclusivity within the sports sector.”

SecuTix’s other sporting partners include Premier League clubs Southampton and Everton, Premiership rugby union club Saracens and Lancashire County Cricket Club.