Ticketing technology firm Experience has launched SafeSeat, a social distance seating solution.
The product allows teams and venues to optimise capacity on an event-by-event basis by assigning seats closer to the time of an event and adhering to changing safety guidelines.
SafeSeat also offers delayed electronic ticket delivery and eliminates the need to create various plans and static seat models.
The solution, which works in conjunction with existing ticketing systems, allows teams to prioritise season ticket holders and fans who are interested in attending events, but delays actual ticket delivery until guidelines and capacity decisions are determined.
Once guidelines are set, seats are assigned based on season ticket holder or fan classifications. With the option to limit the number of groups per row, SafeSeat helps reduce contact between fans as they move in and out of seats.
Junior Gaspard, Experience chief executive, said: “SafeSeat permits teams and venues to rapidly respond and adapt to the latest safety procedures while ensuring seating strategies and overall capacity optimisation, providing a safe way for fans to return to live events.”
In a recent COVID-19 fan impact study conducted by Experience, 46 per cent of fans responded that some type of social distanced seating would be preferred, and 43 per cent wanted the option to return tickets should cancellation occur.
SafeSeat also offers flexible ticketing features such as Linking to help maximise inventory by wasting fewer seats and allowing fans to connect with other ticket buyers within their social distance circle.
In addition, the Tap to Accept and Returns features provide an investment guarantee for both the fan and team, allowing fans to communicate whether they plan to attend. If not, the team or venue has the option to extend credit to the fan for future use while also creating the ability to let other fans attend.
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