Event management platform EventGeek has relaunched under the new name Circa, with an updated mission to help marketing teams adapt to virtual and hybrid events.
Circa, which will continue to help marketers coordinate logistics for in-person events, will now add virtual event measurement capabilities to ensure that enterprise marketing and sales teams can adapt existing event programmes and unify engagement data across all their events.
Since March 2020, the firm has helped marketing teams adapt over 40,000 in-person events to virtual events and webinars.
Circa founder Alex Patriquin said: “The rapid move away from in-person to 100 percent virtual events has thrown off many marketers who traditionally relied on in-person events to fill their pipeline.
“Circa turns this sea change into an opportunity for marketers, by giving them the tools they need to successfully engage customers in virtual events, better integrate data, and measure and manage these events as they would any other digital marketing programme.
“With Circa, they can see all their event data in one place, and use that information to craft and execute more effective events that move prospects through the pipeline more quickly.”
Liz Kokoska, senior director of demand generation, North America at technology company Okta, a client of Circa, said: “Okta produces and sponsors over 1,000 events a year, and of course in 2020 most of those events were cancelled, postponed, or changed from in-person to virtual.
“Prior to Circa, we had to manage our physical and virtual events in separate systems, even though we thought of them as parts of the same marketing channel.
“With Circa, we now have a single view of all our events in one place – this is helpful in planning and company-wide visibility on marketing activity. Being able to seamlessly adapt to the new world of virtual and hybrid events has given our team a significant advantage.”
Share this