Official London Theatre has joined forces with Sky VIP to create a new platform of exclusive theatre content while venues remain closed.
A series of eight newly-commissioned 30-minute videos will feature casts of leading West End shows who have come together for exclusive performances, Q&As and more.
Official London Theatre is run by the Society of London Theatre, which is continuing to campaign for the safe reopening of theatre venues amid the COVID-19 pandemic.
Official London Theatre said it remains committed to working with its partners to explore innovative ways to support the theatre industry during the pandemic and the exclusive partnership with Sky VIP will enable the theatre to continue creating content for audiences and provide paid work for casts.
The eight videos will be available for Sky VIPs through the My Sky app during August and September. The videos will then be hosted on the Official London Theatre YouTube channel.
The first episode, featuring The Prince of Egypt, goes live on Sky VIP today (Friday). Other shows that will be offered include Wicked, Disney’s The Lion King, Only Fools And Horses The Musical, Tina – The Tina Turner Musical, Matilda The Musical, The Play That Goes Wrong and Harry Potter and the Cursed Child.
The partnership builds on an earlier collaboration between the two parties, through which Official London Theatre produced a series of 15-minute videos featuring performances and Q&As from Sky customers. Sky had over 80,000 promotion entries and over 13,000 views, with the series having attracted more than 180,000 views across Official London Theatre’s YouTube channel to date.
Sky customers can access the newly-announced events by registering on the My Sky app.
Image: David Joyce – (CC BY-SA 2.0)
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