Facebook has launched a feature to give Page owners the option to run and sell digital tickets for paid-for online events.
Facebook Page owners, such as businesses, creators, educators and media publishers, can now create an online event, set a price, promote the event, collect payment and host the event, from within the social media platform.
Currently, these paid-for events can be hosted on Facebook Live, though the company said it is currently testing paid events with Messenger Rooms for smaller, more personal and interactive gatherings.
In June, the social media giant said it saw live broadcasts from Pages double compared to the same time last year, largely attributed to broadcasts since March when live events shutdown globally due to COVID-19.
The option to create live paid for events is available in 20 countries for now, including the UK.
Facebook has also stated that it will not collect any fees from paid online events for at least the next year to help smaller organisations and creators struggling with the impact of COVID-19.
For transactions on the web, and on Android in countries where it has rolled out Facebook Pay, small businesses will keep 100 per cent of the revenue they generate from paid online events.
However, according to Fidji Simo, vice-president and head of Facebook App, although it has asked Apple to reduce its 30 per cent App Store tax or allow Facebook Pay so far it has declined, so small organisations using iOS will only be paid 70 per cent of their revenue.